Twitter Archives - Touchstone Research

vineapp

Second Screen Apps, Vine, & Twitter

By | Mobile, Social Media | No Comments

This Week in Social Tech: Second Screen Apps Lack Luster, Vine Swinging to the Top of the App Store, and Twitter Tackles Trending Tunes The age of the argument is over. Gone are the days when pseudo-intellectual debates at the bar or coffee shop escalate to fisticuffs. Long before it comes to blows, we whip out our smart phones to…

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Tumblr, Snapchat and an Online Exodus [TEENS]

By | Social Media, Young Adults | No Comments

Is Facebook losing its hold on the younger generations? Like the OJ verdict and the Clinton-Lewinski scandal, I’ll never forget where I was the first time my mom friend-requested me on Facebook. There was bellyaching, groaning, and any number of other visceral reactions to the same moment in time. We all experienced it – our parents finally, inevitably intruding on…

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Tech Savvy Researcher Feature: The “Second Screen” and the expansion of mobile networking

By | Mobile, Social Media | No Comments

“OMG Walking Dead!” Yes, that was the most common post in my Facebook Newsfeed during the last airing of the hit AMC show. The hit show that I’ve never watched. But maybe now I will – a 500-friend recommendation is not too shabby. But the focus in a report recently put out by Nielsen on the climate of social media…

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Tech Savvy Researcher Feature: A Web All Our Own

By | Social Media | No Comments

Instagram and Pinterest Assist in Curating our Digital Selves “We lived on farms, then we lived in cities, and now we’re going to live on the internet!” proclaims an overly enthusiastic, proficiently drugged-up Justin Timberlake as Sean Parker in the zeitgeist mega-production The Social Network. I found the sentiment quite poignant, didn’t you? But we can’t overlook the notion that…

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Young adults, parents and social media

By | Social Media, Young Adults | No Comments

Here is a study we conducted with Nickelodeon and Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Young adults, Parents, and Social Media”. In last month’s Kaleidoscope, we explored social media and the role it plays in kids’ and teens’ lives. After coming away with a better understanding of their…

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