Brands Archives - Touchstone Research

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The Tech-Savvy Shopper – Millennials using Smart Phones to find the Best Deals

By | Mobile, Young Adults | No Comments

It is Thanksgiving eve. I stand daydreaming in a long line at the grocery store, and am suddenly yanked from my pre-holiday reverie when I notice the person being checked out is playing with his phone. His phone! In line! Egregious. Inconsiderate. Unacceptably rude to hold up a line because you can’t put your phone away.  But just before I…

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Kids talk brands and advertising, part two

By | Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel | No Comments

Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens are no strangers to advertising….

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Kids talk brand and advertising; part one

By | Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel | No Comments

Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while articulating what a brand name…

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What Not to Wear, Part Two: Kids and Teens Dish on Brands & Style

By | Kids Market Research, Online Community Panel, Teen Market Research | No Comments

Here is a part two of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “What Not to Wear, Part Two: Kids and Teens dish on brands & style”. Author: Nickelodeon (2/17/2009) In last month’s Kaleidoscope, we reported on the importance of fashion and style in a kid…

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