Advertising Archives - Touchstone Research

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The State of Advertising in the World of Virtual Reality [VR]

By | Touchstone VR, Uncategorized, Virtual Reality, VR Insights | No Comments

Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for a good reason; as technology…

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Facebook is Working for You: Advertiser Edition

By | Marketing Research, Social Media | No Comments

Social Media Giant unveils “Lookalike Audiences” feature It’s been a helluva ride for facebook. Born of the lavish catacombs of a Harvard dormitory at the dawn of social networking, gradually surpassing former royals like Friendster and Myspace (now archaic drifters, subsisting on social gaming and music, respectively), it has been a long road to prominence. Giving rise to so many…

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Kids talk brands and advertising, part two

By | Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel | No Comments

Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens are no strangers to advertising….

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Kids talk brand and advertising; part one

By | Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel | No Comments

Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while articulating what a brand name…

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